Challenge (BEFORE)
Differentiation in the automatic door market and improvement of revenue structure
- The automatic door market is mature, making differentiation from competitors difficult
- New installations via general contractors have low profit margins; we want to increase the ratio of direct sales renewals
- We want to strengthen touchpoints with existing customers and build continuous relationships
Solution (WHAT WE DID)
Co-developed smartphone-linked automatic door Link Access Door from the planning stage
participated as an IoT app development partner and developed two new products.
FT Smart Key: Unlock auto-lock with smartphone. Enables walk-through entry, remote unlocking, and delivery box support
Mirairo Door: Automatically adjusts opening/closing operation according to user attributes (wheelchair visual impairment, etc.). Barrier-free compatible.
Key points: Retrofittable to existing doors, automatic door integration via LTE and BLE
Results (AFTER)
- Expanded proposal targets: Approach to new targets such as condominiums, childcare facilities, and commercial facilities now possible
- Renewal product: Can be retrofitted to existing doors, making it a powerful tool for renewal proposals
- Strengthened customer touchpoints: Building continuous relationships with end users through the app
